A health and wellness coach works with individuals, groups and/or organizations who want to invest in a vision to become healthier, in large part by making lifestyle changes that optimize health, wellness and wellbeing. The National Consortium for the Credentialing of Health and Wellness Coaches (NCCHWC) expressed it this way: “Health and Wellness Coaches partner with clients seeking self-directed, lasting changes, aligned with their values, which promote health and wellness and, thereby, enhance well-being. In the course of their work health and wellness coaches display unconditional positive regard for their clients and a belief in their capacity for change, and honoring that each client is an expert on his or her life, while ensuring that all interactions are respectful and non-judgmental"